ALEXA 100% NATURALS SPA COSMETICS & SKIN CARE          
                            PRODUCT  COMPARISONS.

What is really in our cosmetics and skin care that we should know about?

Cosmetics:                1. Articles intended to be rubbed, poured, sprinkled or sprayed on,
               introduced into or otherwise applied to the human body or any part there of    
               for cleansing, beautifying, promoting attractiveness or altering
               the  appearance.        

              2. Articles intended for use as a component of any such articles
                (Products); except that such term shall not include soaps and
                shampoos.

Cosmeceuticals:           Is not a legal term recognized by the FDA, but one coined
                by the cosmetic industry to sound more like a pharmaceutical product.
               These ingredients are capable of penetrating skin cells but do
                not require approval by the FDA before they goes on the market.        
               Therefore, companies can make outrageous claims and can not be
               forced to prove their claims unless they are taken to court by the
               FDA and found guilty of fraud, false advertising or containing
               dangerous additives.

We have not found one doctor or name brand company that produces skin products claiming to reduce signs of
aging, help clear acne, soothe or speed recovery of chaffed and inflamed skin that uses more than a bare minimum
amount of an active ingredients.These same products contain many known toxic and irritating ingredients, cheap
fillers, and useless amounts of herbal extracts, perfumes, colorants, and emulsifiers to make the product look, smell
and feel good.Yes, many of these products can improve the appearance and smoothness of the skin for those who
do not have allergic reactions to the harsh preservatives and useless ingredients.There are naturally derived,
potent skin care products that have better results with very few people having allergic reactions to these products
So why do these reputable doctors and name brand companies choose to substitute wholesome natural and
organic ingredients with cheap synthetics, toxic preservatives and useless fillers?  Their goal is to make Money their
products are manufactured as cheaply as possible, formulated with chemicals in order to have a shelf life of one
year or more and store in warehouses for weeks at a time that have irregular temperature controls. The greatest
expense for these products is not the product itself, but the container, outer packaging and clever advertising.  We
are conditioned to believe if it looks good, smells good, feels good and is endorsed by a doctor or “test studies
show" . . it must be good and worth the money.  So far we have not been able to obtain any copies of the “test
studies” referred to by the more expensive skin care manufacturers.
Now when one goes into so many heath food stores, they again have to find themselves carefully reading cosmetic
labels for many products many manufactures produce products that use the dubious ingredients of which we try to
avoid by going th a  Health food store in the first place


                             Tips On Reading Cosmetic Labels

1.        Do not fall for the words “new",  “may” and “could” in skin care preparations.

2.        "Test studies" -- What test studies? Often these test studies cannot be obtained.  
“Improvement in 6 Weeks” usually means the test subjects have never used any type of skin care products. During
the test period time the subjects also have their diet adjusted to a healthier one with supplementation, exercise and
regular sleeping Pattern soften a change in diet and exercise alone can improve the skin's appearance and health.

3.        Just because a nutrient that is beneficial to the body when ingested through the stomach
does not mean that it will have much effect on the skin when applied topically.

4.        If a product says it is all natural, make sure it really is Some ingredients that are hard to
pronounce can be all natural; such as “Potassium Sorbate”, a natural preservative for food. All Castor oil
derivatives are plastic.

5.        Always look for the active ingredients listed on the skin care ingredients.  Some products
contain none at all, others have such a small amount that it takes months of continual use to see the slightest
improvement.

6.        Rule of Thumb -- Avoid products that have ingredients that have a lot of abbreviations
such as “PEG”, “EDTA”, and so forth.

7.        Remeber the last ingredient on cosmetic & food labels could be the least amount but
the most potent and possibly harmful ingredient.

8.        Know that the FDA has classified lips and eyes as external.

9.      If a product makes claims on a label that is adhered to the bottle then it falls under the requirement of the FDA
as a drug (such as sun block factors or what active ingredients do for the skin).  Drugs have strict regulations.  If
the claims are made on hang tags, boxes, displays or inserts, then they fall into the category of cosmetics where the
FDA requirements are relaxed and have much less regulations leaving it up to the manufacturer to “do the right
thing.” Therefore, companies are allowed to make outrageous claims for their products, use questionable
ingredients and charge whatever the market will Breathe prescription drug and cosmetic industries have the highest
profits than any other industry in the USA. When you buy these expensive products you are paying for the
packaging, the eye-catching advertising and the alluring claims and promises..A synthetic copy of something found
in nature (except for some synthetically derived vitamins, such as E and C). is rarely a better product no matter
what the companies and/or the doctor they have touting their products might say about what they have developed
in the lab for your skin. Synthetic ingredients are pennies on the dollar and designed to be able to sit on a loading
dock  or be stored in variable temperatures without going bad for longer periods of time than would natural products.


            ALL LOOSE POWDERS SHOULD BE BANNED BY THE FDA

WHY?   Every ingredient in these name brand, loose mineral foundations is known to cause lung damage and eye
irritations with prolonged and extended use .Any packaging from a USA distributor of loose mineral pigments, dyes,
silica (also known as mica) has warning labels about the handling of each ingredient! Using a dust mask and eye
goggles are suggested and that the area be well ventilated.The “mineral” oxide pigments in these mineral powders
are:  Bisthmuth, Iron, Zinc, and Titanium. Each one of these ingredients are proven irritants to the lungs and eyes.
Once it is breathed in the lungs, only mucus can collect these powdered pigments and remove these particles from
the lungs by coughing up the mucus. They are not minerals that can be absorbed into the system through the lungs.
Take any loose “natural mineral powder foundation” and hold it up into a shaft of light and tap the brush on the
container and then carefully blow on the brush and watch all the particles that hang in the air.The ones that sparkle
(from Bismuth and Silca/mica) are micro particles with sharp edges.Titanium, a bio-friendly element that is wonderful
as joint replacements for the element does not break down in the body, is harmful to our lungs when ground to a
fine white powder.The micro-particle types used in mineral powders are usually covered with aluminum to add
adherence to the skin.
ALEXA  NATURALS  has switched to the larger particle titanium that is not aluminum
coated. We deal with enough inhaled dust and pollutants in our air, why make it much worse by breathing in these
particles as well.  Also, brushes for the face will collect oils from the skin and eventually become a good place for
bacteria to grow and then be transferred onto the skin. Please note that even biodegradable powders such as
Arrowroot should not be inhaled into the lungs for it takes weeks to break down in the lungs and disolve into the
body.

                                                            Plastics

Liquid, water based plastics become waterproof once they are dried by the air, such as acrylic paint which is a form
of polymer plastic. All waterproof, kiss-proof, all-day wearing cosmetics are loaded with some form of plastic.
Polymers, V.P., PVP are some of the main ingredients of styling gels and hair sprays that have inched their way into
products for the skin, lips and eyes. Ingredients ending in “olymer” are plastic.Castor 7 is an oil derivative that
becomes a plastic as soon as the Castor oil molecule is split. This is often found in natural products, but the "7" is
such small print it is almost impossible to see.  Plastics in cosmetics are used because they form a waterproof film
that fits like a peel off mask.  The molecules of the polymer/plastic fill in the pores with a water tight seal locking in
bacteria, moisture, oils and perspiration. Polymers are advertised with pharmaceutical sounding names in skin care
as “miraculously” locking in moisture and oils, therefore, lubricating the skin with its own oils and moisture, As well,
locking in bacteria on the skin and preventing toxins from being released through the pores of the skin -- they don’t
put that in their advertising that do they?
In foundations and lip colors, manufacturers tout that their foundations and lip colors stay on longer than anyone
else’s and don’t wear off. Plastic based all-day wearing makeup has its good points in that it is excellent to use for
special occasions and stage productions. Lip Sense by Senescence is the best product in this market and
distributed by Flo Fisher (760) 346-4759; flofish1!@msn.com. She carries foundations and eyeliner that is almost
impossible to wash off and is the best product in this category. Although we think it is a marvelous product and we
use all their cosmetics,  it is not good for everyday use for it does not allow the skin to “breathe”and is preserved
with harsh chemicals that dry out and break down the skins natural renewal process. When plastics are ingested in
small amounts through lip products it passes through the system easily, but the regular ingesting of plastics is not a
wise thing for studies of long time use are not yet collected for this type of  product is fairly new in the market place.
We can conclude that there could be a build up of plastic in the intestines unless one has a diet rich with fibers and
low in fats.
We strongly believe that the use of plastics in any skin care maintenance products (cosmetceuticals) though
permissible by law is irresponsible.The best skin care preparations are always the natural ones.

                                                            Silicones

Words that end in “ones” such as dimethecone, cyclomethicone, are derived from silica which is found in our bodies
and an important part of nutrition, but not after the molecules are split into a complete synthetic.Silicone oil was first
developed to replace petroleum oil for lubricating ball bearings in heavy duty machinery. It is sticky and
exceptionally shiny It has now moved from hair shine products right into lip and skin products because it is pennies
on the dollar compared to natural oils and plant butters.There are no natural lip glosses that shine like dimethecone
based products. It looks like glass on the lips and is non toxic meaning not known to cause cancer, but its totally
resistance to water and stomach acids, leading one to believe it does not  easily pass through the system.
We took a glass and coated it with a lip gloss made primarily with dimethecone and made a combination of wine,
lemon juice, liquid digestive enzymes and proteins and left the mixture in the sun for 7 days.The glass was emptied
of the mixture.The mixture had adhered with a thin layer to the dimethecone and was still sticky to the touch.  The
glass was then placed in the dishwasher. After several washings the dimethecone coating was washed clean of the
layers of food stuff, but the coating of gloss was still on the glass as shiny and as sticky as before we added the
food products.  Does dimethecone build up in the intestines because of its stickiness?  We believe it does.

                                                          Petroleum

Vaseline, mineral oils and any variation of these words are all petroleum products These derivatives of petroleum
are often used in combination with dimethecone in glosses to reduce the sticky feel of the gloss.These petroleum
derivatives are often used in baby products for their resistance to moisture. Shark oil and plant butters are also
resistant to moisture. Manufacturers use petroleum because it is cheap and virtually has no expiration date.  
Variations of “PEG” and parabeans are preservatives made from petroleum. Many natural ingredients are mixed
with derivatives of petroleum, but these "natural cosmetics do not tell you that. You have to look at the very small
print ingredients on the label.
PTHALATES are considered the most "deadly" of all the petroleum derivatives. They
are a non-binding molecules that convert to gas when they come in contact with oxygen. They are primarly used to
made hard plastic pliable. They saturate the market in vinyl, and every form of flexible plastic. The gas has a sweet
smell to it. This is how pthalates came to be used as fragrances in everything from laundry detergent, air
fresheners, cosmetics and perfumes because it is cheap! Animal testing has shown tthat they mimic estrogens in
the body and are tied to liver cancer in rats. Inexpensive fragrances are always mostly pthalates in petroleum
alcohol. All the celebrity perfumes are full of them as they impart a smell of roses and many florals.Even expensive
perfumes can made with pthalates. We do not know of any of the newer perfumes in the market that are not full of
them. Always buy natural products that are fragrance and dye free.

                                                             Parabens

Methyl-paraben being the most common full spectrum preservative, Butyl-paraben being the most potent (also
known as Benzoic Acid, or benziate) are allowed by the FDA in food products for such a little amount is needed.
Although the FDA acknowledges they are toxic, the rationale is that so little is used. But, think of how many products
are consumed or applied with these toxins in a day  adding up to a dangerous level. All of the parabeans are very
controversial in that these preservatives have the ability to mimic estrogen in the body. They are known irritants to
the skin even when used in small quantities.. Please note that Benzoic Acid comes from Gum Benzion (a natural
substance) is also called the same, but  manufactured by using potroleum derived toulene which is a toxic paint
thiner. Although Gum Benzoin can be dry distilled and beneifical for its anti-fungal properties, this is a more
expensive and time consuming process therefore, companies will use the less expensive, but toxic form of Benzoin
and its derivatives. As well, our foods are full of these preservatives. Read the ingredients carefully & avoid food
preserved with any parabeans and benzines.

                                                   Pigments and Dyes

There are only a few natural pigments allowed by the FDA. One is Carmine from bug’s wings,henna and a
pearlescense from fish scales that is very expensive..The other all natural colors that are permitted are mostly used
for foods.They are annato, carotene and henna.The point here is to use pigments and dyes made from metals that
are non-threatening to the human body. Interesting that the bright pink dye used to dye Benedryl and many generic
types of anti-histamines and women's laxitives, comes from aluminum and is clearly stated for an EXTERNAL use
only by all manufacturers of this dye.Two of these pills have enough dye on them to color several tubes of lip gloss
pink. People are taking up to 6 of these tablets within a 24-hour period. Could this be the aluminum connection to
Alzheimer’s disease?  Why has the FDA allowed this dye to be used on medications that are ingested?  As well, the
bright colors that are used in candies and cake icings are called AZO and come from coal tar. Due to the many
lobbyist in Washington, they cannot get these food dyes off the market. They are cheap and used to make the food
product more alluring.

ALEXA PAINTS uses no dyes or pigments that are made from or have a coating of aluminum. All USA produced
dyes and pigments are guaranteed to be what they claim. We do not buy pigments from China or India. Today most
dyes and pigments are multi-purpose and can go into car paint or into cosmetics. All of these oxides named in
mineral makeup are synthetic, meaning that all the steps in making of pigments are controlled by man. It is this
human control of the manufacturing process that names pigments as synthetic. To call these mineral foundations
and powders “100% natural, pure mineral makeup” is incorrect but acceptable for it originally comes from metals
found in our bodies or are bio-compatable. Organic dyes mean simply that they put the ingredients together and
then left to let nature take its course.  It is this “course” that gives these dyes the labels organic. Many are made
from aluminum and should be completely avoided. Avoid foods enhanced with synthetic food coloring.

                                                         Skin Exfoliates

Cleaning the face of all makeup before bed with hot water and a rough washcloth will keep “dead” cells sloughing
off daily. For those who have sun spots, acne scars or difficult rough spots the only type of aggressive exfoliating
that we can recommend is Derma-abrasion.The problem with lasers and acids is that they are hard to control when
being used. Lasers burn the skin and cause a plastic look to the skin. Acids can cause discoloration by damaging
the natural pigments of the skin. Derma-abrasion removes the skin cells one layer at a time, therefore, causing no
burns or discoloration.

                                                      Retin-A and Botox

Retin-A, which requires a prescription, works by causing the regeneration of the skins layers to accelerate moving
the older layers to the top to be sloughed off. As we age this process slows down. Retin-A reverses this aging
process. In fact, it “erases” small wrinkles around the mouth and eye area (do not apply closer to the eyes other
than the top of the cheek bone for it “travels” by spreading out under the top layers of the skin). It will erase stretch
marks too. As well, Retin-A makes permanent results.There is no other product that can perform this function. It can
be obtained in Mexico without a prescription at one-third the cost in the U.S.

Stri-vectin reduces stretch marks and wrinkles, but it does this by chemically plumping up the skin around the
wrinkles and stretch marks giving the illusion that the stretch marks and small wrinkles have been "erased". The
wrinkles and stretch marks return when the product is discontinued.

Botox is made from botulism found in food that can actually kill someone if ingested in enough concentrations. After
repeated use, it takes greater amounts to get the same results for the body’s immune system starts to develop an
automatic defense against it.susposedly over time one needs less because the muscles that are paralyzed loose
their "memory", but our experience with that has not been so. It is claimed to be safe when injected in such small
amounts, but is it really? Only time will tell. For a natural alternative that really works try our  
SOFT SMILES
WRINKLE RELEASE
that penetrates several layers as does Botox and does so with concentrated salts from
Anise extract.( Do not use if allergic to Anise)

.ALEXA NATURALS COSMETICS & SKIN  CARE  PREPARATIONS puts quality before
profits. We use no petroleum in any form, synthetic preservatives, plastics or any type of synthetic oils, including
Vitamin E.. We have one exception in that our glycolic face wash is 92% natural. The reason for this is that there is
not a natural anti-irritant to offset the possible irritation from the suffectants that are needed for deep cleanzing.We
shop for the best buys in packaging. We use no throw-away boxes, expensive labels or costly displays. We do not
use cheaper natural ingredients such as soybean oil, which has poor penetration and often allergic reactions,
useless herbs or fillers or irritating essential oils, such as peppermint that will mask the flavor of rancid oils.  All
water based soluble ingredients are mixed in our SKIN  FOOD And all oil ingredients are mixed together in SKIN  
LUBE. Our cosmetics use the highest quality oils, plant butters and active ingredients.. We use no pigments derived
from aluminum or pigments that are coated with aluminum. Micronized titanium dioxide is the base of the popular
loose “mineral” powders and is coated with aluminum to make it adhere to the skin. Our pigments are derived from
minerals found in nature and are bio-compatible. We use aluminum free titanium dioxide and zinc oxide as a sun
block with at least a 15 sunblock or more according to how heavy the application.